Puia Shamsossadati: I was unable to find phones and accessories that lived up to my expectations, which made me realize there was a gap in the market for luxurious and customizable tech products.
Our brand keeps evolving, and the most recent addition to our range is exclusive Apple Watch Cases. Puia Shamsossadati: We have a close collaboration with several celebrities and work strategically with product placement.
When people like Neymar, Cristiano Ronaldo, and the Kardashians use our products, they become very visible. Especially since your phone is an item that you carry with you at all times.
This strategy has given our brand a lot of exposure in the circles of our target audience. We also do design collaborations with interesting people.
Joseph DeAcetis: Integrating payment and product delivery for customers in third-world countries is something many luxury brands struggle with. Puia Shamsossadati: In some emerging markets, like India, our products are very popular, and these markets are growing quickly. But in India and some other countries, there is a cap on online payments, making it difficult to pay for high-ticket items. We mitigate this by offering payment plans in countries where this is the case.
One problem we face is that some countries, for example, India and Brazil, have very high import taxes. That makes our products more expensive for customers in these areas, which is unfortunate. The future looks promising for luxury brands and they seem to be doing well in finding a balance between being online and maintaining exclusivity globally, including Africa.
Being online has allowed luxury brands to reach their customers even in the most unlikely places while their exclusivity status remains largely unstained. This is a BETA experience. You may opt-out by clicking here. And the toll decreases your quality of work for clients you actually like!
A lot of this can be avoided by doing what a lot of people are afraid to do: being intentionally more selective about who you choose to work with. You need more of the right clients — people who will pay the rates you deserve for projects you enjoy working on.
One thing every service provider has in common: you only have so much time to spend working each day. Time acts as a natural limitation on your ability to scale your business.
They can always buy another press to make more t-shirts. Your family and friends miss you. And you need to sleep. This means you have to make the most of your client time to maximize your earning potential. Photo Credit: eatmorechips. Instead of trying to appeal to everyone, what if you targeted your approach to attract quality clients willing to pay more? The solution to your marketing dilemma might be doing the exact opposite of what most people do: make it harder to do business with you.
Exclusivity makes people curious and encourages them to act out of the fear of missing out. When a client hires you and becomes part of an exclusive group, they experience feelings of status and achievement. Less stress, more money from each project, and a lot more time to play with. Just one or two additional clients can totally change your financial situation.
Following the strategies below will help you inject just the right amount of exclusivity to attract premium clients. Photo Credit: Mathieu Thouvenin. The phone is trendy, looks cool, and owning one gives you a certain amount of status. People want to be part of an exclusive group — one of the first to get their hands on the latest release. It delivers a lot of value for customers through communication, apps, maps, Siri, and so on.
A desirable offer is the foundation for exclusivity. It would be like the dingy nightclub putting up a bunch of velvet ropes and a bouncer outside without worrying about getting a good DJ and cool dance spot. We can turn to successful high-end retailers for guidance. You need these things too. Assuming you have the expertise, you already have the ability to deliver high-quality services and justify premium rates.
Have Qualifications: Another way to build a sense of exclusivity is to have specific criteria for those who can take advantage of a particular offer. Take your inbound strategy to the next level Master the 7 principles of highly effective inbound marketing Dramatically improve your inbound sales Get more buy-in at your company.
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Differentiation in your loyalty program is triggered by offering exclusive benefits. If you want to stand out among your competitors and make your customers feel like they stand out as well, offer exclusive loyalty program benefits that make your brand top of mind all the time. Aside from cranking out loyalty-related content, he is the proud father of two beautiful daughters, an avid runner and an old movie fanatic who calls Alfred Hitchcock his favorite director and Claude Rains his favorite actor.
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